Partner with Clotherly
Help Australian shoppers discover your brand.
Australian retailers make great products. The challenge isn't quality, it's being discovered.
Today's shoppers compare products across global platforms like Amazon, Temu and SHEIN in seconds, while finding products across Australian retailers often means searching dozens of individual websites.
Clotherly makes Australian fashion easy to discover through one powerful search experience, helping shoppers find products online or at shopping centres near them, before sending them directly to your store.
You keep the customer, the sale and full control of your brand.
Why partner with Clotherly?
Get found at the exact moment someone's looking to buy
Many shoppers search by colour, style and price, then click on the first couple of results, so most of what's actually out there never gets seen. Some search by retailer name, but if they don't already know your brand, that won't help you either.
Clotherly puts your products in front of shoppers at the exact moment they're searching for what you sell, not just whichever retailers happened to rank first.
Drive more online sales
Clotherly helps drive more online sales by linking every product directly to your website, so shoppers complete their purchase with you.
No marketplace. No checkout in Clotherly. No competing sellers.
Bring shoppers back into stores
Unlike traditional comparison websites, Clotherly understands shopping centres. Customers can filter results by centre and discover which brands are available nearby before visiting in person.
That means more foot traffic. More fitting room visits. More impulse purchases.
Win customers back from overseas marketplaces
Australian retailers shouldn't lose sales simply because overseas platforms are easier to search. Clotherly exists to make Australian fashion just as easy to discover.
Every customer we send to an Australian retailer is one less customer lost to overseas marketplaces.
Why Clotherly is different
Traditional Marketplace
Clotherly
Built to support Australian retail
Every shopper who discovers an Australian retailer through Clotherly is one more opportunity for local businesses to compete against overseas marketplaces.
Our mission is to make Australian fashion as easy to discover as the world's largest shopping platforms, while keeping customers purchasing directly from Australian retailers.
Why retailers choose Clotherly
No marketplace. No middleman.
We never:
Customers always buy directly from you.
We work with your existing systems
Every retailer manages product information differently. Whether you already have an affiliate program, product feed, API or another catalogue format, we'll integrate using whatever works best for your business.
Supported methods
- Affiliate Programs
- Product Feeds
- APIs
- XML
- CSV
- Custom integrations
If you've got another way of sharing your catalogue, we'd love to discuss it.
What does it cost?
Free for launch partners.
No listing fees, no integration charges. We're building Clotherly alongside our launch partners. Your catalogue and your feedback are the contribution.
Become a Launch Partner →Common questions
What does it cost?
Nothing. Clotherly is free for launch partners. There are no listing fees and no charge for integration.
How long does onboarding take?
Typically days, not months. Once we can read your product data, we handle the integration work. There's no development required on your side.
What do you need from us?
Just a way to access your catalogue: an affiliate program, product feed, API, or an XML/CSV export, whatever you already use. If you have another format, we'll work with it.
How does our brand appear?
With your own product imagery, names and pricing, always linking to your website. You can review how your products appear and request changes at any time.
What if we want to leave?
No lock-in contracts. Ask, and your catalogue is removed from Clotherly.
Become a Launch Partner
We're currently onboarding Australia's leading fashion retailers.
Register your interest and we'll be in touch. No commitment.
Prefer email? hello@clotherly.com.au