The Clotherly Journal
Articles
Thinking on Australian fashion, retail discovery, and why local retailers deserve a better search experience.
Search
Finding Australian fashion shouldn’t take five tabs
Try finding one specific item, a black midi dress under $150, from an Australian retailer. You’ll end up with four or five tabs open and no memory of which site had it cheapest.
13 August 2026 · 6 min read
For retailers
What a marketplace actually costs a retailer
Signing with a marketplace looks like free reach. The bill shows up later, in your customer data, your margins, and how much say you get over your own ranking.
30 July 2026 · 7 min read
Shopping centres
Your shopping centre already has the answer
Online search can tell you a jacket exists in your size. It almost never tells you the one thing that actually matters: can you go try it on this afternoon?
16 July 2026 · 4 min read
Own a fashion brand?
We're onboarding official retail partners now. Free for launch partners.