Stop searching ten websites.Find it all in one place.
Clotherly connects shoppers with products from Australian retailers, making it easier to discover what's available online and at stores nearby.
Our mission
Make Australian fashion as easy to find as anything else online.
Clotherly exists so Australian retailers stay part of the conversation: more visible, more discoverable, worth choosing, and shoppers don't have to give up the convenience they get everywhere else.
The problem
Australian fashion is fragmented.
Global platforms and online-only brands have built fast, polished, effortless shopping experiences. Search, filter, buy, delivered.
Finding the same thing across Australian retailers means visiting each website separately, learning different layouts and category names, and trying to remember what you saw three tabs ago. So people stop trying. Not because the products aren't great, but because finding them takes too much effort.
Our solution
One search. One platform. Buy direct.
Set your preferences (gender, garment type, colour, print, price) and see everything that matches across Australian retailers, side by side. Every result links straight to the retailer's own site, at their price. We never touch the transaction. Favourite what you like and get alerts on price drops, all from the one place.
Why it matters
When retail struggles, whole communities feel it.
Physical retail offers things that online shopping genuinely cannot. You can try something on before you buy it. You can speak to someone who knows the product, find matching pieces, and walk away much happier and more satisfied. You can browse without an algorithm deciding what you see.
But beyond the individual shopping experience, physical retail is the backbone of local economies. When a retailer loses sales, they reduce staff hours and when enough sales are lost, they close. The staff lose their jobs and spend less locally. The surrounding shops lose foot traffic and might start struggling too and eventually more vacant tenancies. What was once a thriving community hub, like the Malls of the 80’s, becomes a row of for-lease signs. People lose places to meet, communities lose shared spaces, and the social fabric that forms around local retail quietly disappears.
How Clotherly works
Our values
Built for Australia
Built for Australian shoppers and Australian retailers.
Free for shoppers
Free to search, no dark patterns, no algorithm deciding what you see.
Retailer owns the sale
The customer relationship and the sale always belong to the retailer.
No marketplace
We never hold stock, process payments, or touch the transaction.
No markups
You pay exactly what the retailer charges. We take nothing.
No lock-in
Retailers can leave anytime. No contracts, no exit fees.
The founder
Built in Australia, by one determined founder.
Clotherly was started by Talia, who kept running into the same problem every shopper knows: finding Australian fashion meant trawling a dozen retailer websites, while overseas marketplaces made everything effortless. Australian retailers had what she was after. Working out which one, and where, was the hard part.
What began as a way to search local retailers in one place became a mission: give local retail the same effortless discovery experience the global platforms have, without ever taking the customer, the sale, or the brand away from the retailer.
Talk partnerships or press: hello@clotherly.com.au
The app
This website is just the entry point. The real power is in the Clotherly app: everything here, plus GPS-based shopping centre search. Filter results to what is stocked near you, then walk straight in. Plus saved searches synced across your devices, price drop alerts, and no ads for premium users. Coming soon to iOS and Android.
Own a fashion brand?
See how Clotherly helps Australian retailers reach more shoppers.